Wednesday, 18 October 2017

PNN – a new platform for global news exchange..

As news agencies face various challenges in the rapidly changing media environment, efforts have been made to swiftly respond to overcome the difficulties.
Apart from efforts of individual news agencies, meaningful and substantial cooperation among the world’s news agencies had always been a favourite topic of discussion.
As the host news agency for the 2018 PyeongChang Winter Olympic, South Korea’s Yonhap News Agency  has initiated a project to provide a new platform for news outlets around the world to share content on the international event in real time and for free.
It is called the “PyeongChang News Service Network (PNN)” with the tagline “Give One, Get All”.
PNN members will have access to not only Yonhap News' content in Korean, English, Chinese, Japanese, French, Arabic and Spanish languages but also that of fellow members without signing separate agreements.
The members can upload their content, including news articles in English and native languages, photos and video clips, on the platform without limitation.
Even after the Olympics, they can continue to use the platform to exchange content.
Some 47 news agencies all over the world have joined the PNN and over 15 member agencies have started to upload their news content to the network.
Bernama became a member on July 4. Yonhap had sent two officials to briefed Bernama editors on PNN in May.
Yonhap’s President and CEO Park No-hwang had also briefed the Organisation of Asia-Pacific News Agencies (OANA) at its executive board meeting in Lebanon in May of the extensive Internet-based news exchange programme. 
Bernama, a member of the OANA Executive Board, attended the meeting in Beirut.
The 2018 Winter Olympics, officially known as the XXIII Olympic Winter Games, will be held in PyeongChang, some 180 kilometers east of Seoul, and in the nearby cities of Gangneung and Jeongseon in Gangwon Province from Feb. 9 to 25 next year.
Through PNN, all news contents produced during the Olympics will be uploaded and shared with all participating newswires on the platform.
By joining PNN, members can have benefit such as:
- able to exchange news contents with all other participants with just a single agreement with PNN.
- having an alternative channel for world news besides global newswires.
- distribute their news to the world with their own perspective.
- utilize PNN as backup database or backup editorial system.
Hwang Sun-ik of Yonhap News Agency’s  International Relations Office/Global Strategy Team said he looked forward to seeing Bernama's news content on the PNN.
“Bernama's news data contribution will make this meaningful platform more valuable and very effective one,” he said. 

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