Members
of AsiaNet, the 14-member press release distribution consortium, have been
asked to explore the possibility of using new technology-based delivery
platforms instead of mainly relying on traditional sources such as news
agencies and newspapers.
This
call came from BERNAMA General Manager Datuk Yong Soo Heong when speaking at
the opening of the three-day AsiaNet board meeting and forum in Langkawi today.
"In
these interesting and challenging times when the news reading or accessing
medium is gradually turning towards crystal glass displays and rather than on
paper, we have to think of ways how we too should have a place there.
Therefore
we have to change our traditional delivery platforms to penetrate smartphones,
tablets or even smartwatches.
"Perhaps
it is high time that we have to explore the introduction of a mobile
application to deliver our news and information. It will get to targeted
audiences and we can also measure the results," he said.
BERNAMA
was represented by Aniceta Ferns, its senior manager for media relations and
event management (MREM) at the meeting attended by representatives from the
Australian Associated Press (AAP), Antara (Indonesia), Xinhua (China), Kyodo
(Japan), Press Trust of India, Philippine News Agency, United News of
Bangladesh and InfoQuest (Thailand).
The
other members of AsiaNet are Vietnam News Agency, Yonhap (South Korea),
Pakistan Press International and NCN (Hong Kong).
--
BERNAMA
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