Petronas festive TV
commercials are something Malaysians look forward to. Normally depicting on
cultural, family values and long-forgotten tradition, the commercials can
easily touch the hearts of viewers.
Some even shed tears
watching the commercials that were shown during festive celebrations – Hari
Raya, Chinese New Year, Deepavali and even Gawai.
With Hari Raya Aidilfitri to
be celebrated in slightly more than a month’s time, many are waiting to see
what sad story Petronas would highlight this year.
“You won’t see sad story
anymore,” said Petronas Senior General Manager for Group Strategic
Communications Liz Kamaruddin who led a five-member team on a visit to Bernama
today.
Festive celebrations should
be joyful, happy occasions and not to dwell on sadness.
The coming Hari Raya
commercial will again highlight the tagline “Reflect on yesterday. Live for
today. Hope for tomorrow”
The tagline was used in the
Chinese New Year TV commercial “Young Hearts” which highlighted the essence of
the celebration.
“The most important is to
tell a story about our social cohesion, what makes us united as a society,”
said Liz, who joined Petronas seven months ago from Standard Chartered.
General Manager Datuk Yong
Soo Heong briefed the visitors about Bernama at the boardroom.
They later visited the newsroom,
Bernama Foto, Bernama Radio24, Bernama TV and NAM (Non-aligned Movement) News
Network (NNN), run by Bernama.
The
visit to Bernama is part of their media engagement.
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