What started as an
icebreaking question on a Sunday morning yesterday triggered a lively
discussion on Bernama ED-Team WhatsApp.
“Dah tengok iklan TV Raya
Petronas 2013?”
“What do you think of it?
Message sampai ke?”
Datuk Yong was the first to
respond, saying he had not seen it.
“But what is important is
that BERNAMA has a story on that video! It was datelined SABAK BERNAM. Syabas
to the reporter concerned. He/she approached story with eyes wide open. That’s
the semangat. Story in pg 6 The Star today.”
Interestingly, the
heartwarming story of a mother and her daughter, with a simple message that
with hard work and diligence, good things will come, has much to do with
“semangat kesungguhan” (building passion) that Datuk Yong has been saying since
Friday.
The commercial features an 8-minute clip on a hardworking
seamstress who burns the midnight oil by taking in orders for the festive
season so she can earn money for her daughter's education.
Petronas slips in an element
of racial harmony too, portrayed by the spirit of neighbourliness between
Makcik Aishah, the seamstress and a helpful Chinese shopkeeper, who advises her
to take care of her health.
Petronas Group Corporate Affairs senior general manager Datuk
Mohammad Medan Abdullah hoped the advertisement would inspire audience to
work hard in order to succeed. The advertisement titled 'Jahit' (Sew) was directed by Quek Shio
Chuan with a production crew of 40 at the Behrang Station in Perak within three
days.
"The seamstress is an important figure during Hari Raya so we
decided to feature one this time. And we also included a mother and child
relationship, striving hard to succeed," he told Bernama during the
advertisement's launch at Kampung Dato Hormat in Sabak Bernam, in conjunction
with Petronas 'Sentuhan Kasih Ramadan' 2013 programme on Friday.
Over the years, Petronas
festive celebration commercials have won a following for their heartwarming
real-life glimpses into the lives of ordinary Malaysians.
“If Petronas can do it,
Bernama can as well,” chipped in saudara Govindnair, sparking excitement and
imagination.
“Yesssssss! Why not us? We
have tv channel. We don’t have to pay air time. It’s free. This will be icing
on the cake in addition to Raya wishes docu. It will make us proud, really
proud!,” Datuk Yong responded swiftly.
As the idea “germinated”, saudara
Govindnair suggested a kampung setting with boys of all communities excitedly flying a kite (typical Malaysian
thingy), their parents watching and chatting (muhibbah) at staircase of a
house.
“Camera closes up on kite.
Selamat Aidilfitri written on kite! Ok?,” he said.
An excited Datuk Yong said: “It
is time we show the world our creativity.”
“It
is said: In the realm of ideas everything depends on enthusiasm…in the real
world all rests on enthusiasm.”
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