KPIs, or key performance indicators help organizations achieve
organizational goals through the definition and measurement of progress.
To keep the various services on track to
achieve their respective targets for the year, results of their second quarter marks were presented to the general manager Datuk Yong Soo Heong today.
While the performance for the
first half of the year was generally good, we need to strive all the way to
improve upon our success.
The session enabled us to take
a more integrated approach in meeting the KPI targets and do away with
“compartmentalization”.
The proposed “Ambassador’s
Talk”, for instance, would require the Editorial Department via the International Desk to
collaborate with Bernama TV while live chat programmes on Bernama Radio24 can
be transformed into news articles for the wire service.
Datuk Yong also spoke about
a proposal for Bernama to have a panel of experts who could write on various
topics concerning the public.
This could prompt Bernama editorial
staff to sharpen their writing skill and knowledge about a particular subject.
With good programmes and
services in the offing, the marketing
side would be able to present more distinct, value-for-money arrangements to
potential and existing clients.
A “Blue Ocean” strategy?
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