The launch of Malaysia eBiz, an
online weekly business bulletin produced by the Malaysian National News
Agency (Bernama) today, is expected to generate additional revenue for
the organisation.
General Manager Datuk Yong Soo Heong said the newspaper format Malaysia
eBiz would provide a weekly round-up of economic news in a format that
is easy on the eyes.
"This is a transformation and an innovation undertaken by Bernama
employees and we are constantly searching for ways to better serve our
clients.
"This new format gives Bernama an opportunity to source for additional
revenue as it makes it easier for advertisers," he said after
the launch of the Malaysia eBiz portal by the news agency's chairman
Datuk Abdul Rahman Sulaiman at Wisma Bernama.
"With Malaysia eBiz being properly segmented, the potential (to reach our target audience) is better.
"So, I think this will attract more advertisers and quicken the pace
for us to monetise our services and gain additional income," he said.
Yong also said the presentation displayed in Malaysia eBiz would
provide benefits to Internet surfers who are avid online readers.
"Previously, through Bernama's official website, www.bernama.com, we
could only publish news that take places over a 48-hour period.
"Through Malaysia eBiz, we will cover all interesting news that happens
throughout the week in a newspaper format, as well as, play a role in
disseminating information on behalf of the government and the business
community.
"With the compilation that we undertake, we will give recognition to
work done by our reporters, as well as, show Bernama's ability in the
business news arena," he said, adding that www.bernama.com registers 70
million hits per month.
Yong hoped that Malaysia eBiz would become one of the preferred online
portals for readers, especially those interested in the development of
the world economy and trade.
He said besides serving as a medium to present the latest news, Malaysia
eBiz would also help readers understand economic issues clearly.
"We want to assume an important role in presenting important issues, like the increase in the prices of products.
"We must undertake in-depth analysis because people would say the prices
overseas are lower without taking into consideration the exchange rate
and comparing their situation with us," he said.
Yong said Bernama would invite economic experts to discuss current issues which would be presented via the weekly portal.
"I feel we must always be innovative in our news presentation and with
Malaysia eBiz, we can hold frequent discussions and present our news
content to our audience quickly.
"Bernama's edge is that we not only disseminate news to 30 to 40 newspapers in the country but also globally," he added.
-- BERNAMA
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