Back to basics...

To make BERNAMA a “must have” service in the media industry, we should focus on the basics – accuracy and speed. And  of course,  regain our nose for news.

This is even crucial now that we have radio and television in our stable apart from news wires.

Having retreated to Putrajaya to take stock of things, it is time for editors and their assistants to put into place ideas that would propel BERNAMA forward.

“…they need to be more stern with their staff,”  says  a senior editor.

To illustrate the basics of delivering fast and accurately, a two-minute Youtube footage of McDonald’s drive-through service was shown during the course of the brainstorming session.

A young  guy with two female friends in the back seat had drove up to the McD's kiosk and placed his order in style by singing. Before driving on, he made a point to asked the McD attendant if she had got the order right.

He was visibly impressed  that not only  the “complicated” order  taken correctly, it was delivered fast.  This prompted him to  remarked: "This is quality service... quality, quality, quality" to the cheers of his teenage passengers.

During the same session, General Manager Datuk Yong Soo Heong’s  What'sApp message sent a day earlier was also projected in the power-point presentation:

“BTV dan RADIO24 mesti cuba buat siaran langsung utk memaparkan kebolehan mengamalkan semangat immediacy dalam liputan. And the same goes for news wires in terms of rolling out the news. No sending news at 3pm when Shabery Cheek opens function at 10am. Kalau kita masih lewat, we must know why and how to overcome weakness and accelerate the production rate.”